Privacy Policy

‍ Effective date: 25 August 2026

1 Introduction

1.1 Our commitment

At Keno Media, we are committed to protecting your privacy and handling your personal information responsibly.

1.2 What this policy covers

This Privacy Policy outlines how we collect, use, disclose and safeguard your information when you visit our website, contact us, use our services, tools or resources, or complete PACE™ Snapshot.

1.3 Who is responsible for your information

Keno Media Consultancy Ltd is the Controller of the personal information described in this policy. In this policy, "Keno Media", "we", "us" and "our" mean Keno Media Consultancy Ltd.

1.4 The law that applies

We handle personal information in accordance with applicable UK data-protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. You can find accessible guidance in the ICO's UK GDPR guidance and resources.

2 Information we collect

We collect different types of information depending on how you interact with us.

2.1 Personal and professional information

This may include your name, email address, organisation, role, sector, professional context, preferences and interests, and any other details you choose to provide.

2.2 Communications and service information

This may include enquiries, emails, feedback, project information and records of our communications with you.

2.3 Transaction information

Where you buy a service from us, we may collect billing information and transaction records. Payments may be processed by a third-party provider.

2.4 PACE™ Snapshot information

This includes the assessment responses you submit, your calculated scores and percentages, result band, result commentary and any optional information you provide.

2.5 Usage data and cookies

We may collect information about how you access and use our website. This may include your IP address, browser, device, pages visited, referral information, general location derived from your IP address, and cookie or analytics data.

2.6 Sensitive and third-party information

We do not ask you to submit sensitive personal information through PACE™ Snapshot. Please do not include sensitive information, confidential third-party material or personal information about another person unless it is necessary and you are authorised to provide it.

3 How we collect your information

3.1 Information you provide

Most information comes directly from you when you complete a form, take PACE™ Snapshot, contact us, meet us, register an interest, provide feedback, or discuss or buy a service.

3.2 Information collected automatically

Our website and service providers may collect technical and usage information automatically through cookies and similar technologies.

3.3 Information from other sources

We may receive professional information from people who introduce us, business partners, service providers and public sources such as organisation websites or professional social-media profiles.

4 How we use your information

4.1 Providing and improving our services

We use information to provide, maintain and improve our services, tools and resources, respond to enquiries, provide support and understand how our website and services are used.

4.2 PACE™ Snapshot

We use the details and responses you submit to administer PACE™ Snapshot, calculate and display your results, prepare a PDF copy and send it to the email address you provide.

4.3 Consultancy and strategic engagements

We use information to plan and deliver consultancy, manage professional and client relationships, and discuss projects, partnerships, speaking opportunities or other strategic engagements.

4.4 Contracts and administration

We use information to manage contracts, invoices, payments, records and other business administration.

4.5 Communication and marketing

We may communicate with you about our services and activity, respond to feedback, and send updates or invitations where you have chosen to receive them or where otherwise permitted by law.

4.6 Legal and security purposes

We may use information to protect our website and services, prevent fraud or misuse, resolve disputes, comply with legal, tax, accounting and regulatory requirements, and establish or defend legal claims.

5 Our legal reasons for using your information

Data-protection law requires us to have a lawful reason for using personal information.

5.1 Contract

We rely on contract where information is needed to take steps you request or to provide an agreed service.

5.2 Legitimate interests

We rely on our legitimate interests where it is reasonable for us to run, protect and improve our business, respond to you and manage professional relationships, provided those interests do not override your rights.

5.3 Consent

We rely on consent for optional marketing and non-essential cookies where consent is required. You can withdraw your consent at any time.

5.4 Legal obligations

We rely on legal obligation where we must keep or use information to comply with the law.

6 PACE™ Snapshot scoring and results

6.1 How scoring works

PACE™ Snapshot uses fixed scoring rules to turn your selected responses into category scores, an overall percentage, a result band and introductory commentary.

6.2 What the results mean

PACE™ Snapshot is a self-assessment of an organisation or professional context. It does not decide anyone's eligibility, employment, legal rights or access to services, and it does not have legal or similarly significant effects. The results provide a practical basis for identifying governance priorities and next steps.

7 How we share your information

7.1 Service providers

We may share information with trusted providers that support our work. These currently include Tally, which hosts PACE™ Snapshot and processes submissions and calculations; Squarespace, which hosts our website and website forms; and Microsoft 365, which we use for email, document storage and business administration.

7.2 Professional and legal requirements

We may share information with professional advisers, insurers, regulators, courts or public authorities where this is required by law or reasonably necessary to protect our rights, privacy, safety or property, or those of others.

7.3 Business transfers

If our business is sold, reorganised or transferred, information may be shared with relevant advisers and a new owner, subject to appropriate safeguards.

7.4 No sale of personal information

We do not sell personal information.

8 International transfers

8.1 Transfers outside the United Kingdom

Some service providers operate outside the United Kingdom. Where personal information is transferred internationally, we use providers and safeguards recognised under UK data-protection law.

8.2 Tally

Tally is based in Belgium and states that form data is stored in Europe. For PACE™ Snapshot submissions, Keno Media is the Controller and Tally acts as our Processor, storing the form data on our behalf.

For more information about how Tally handles personal information, see Tally's Privacy Policy and Tally's GDPR information.

9 How long we keep your information

9.1 Our approach

We keep personal information only for as long as it is reasonably needed for the purpose for which it was collected, including legal, accounting and operational requirements.

9.2 PACE™ Snapshot

We normally keep PACE™ Snapshot submissions, results and associated PDFs for 24 months from submission.

9.3 Enquiries and correspondence

We normally keep general enquiries and correspondence for 24 months from the last meaningful contact.

9.4 Marketing records

We keep marketing records until you unsubscribe or we decide the information is no longer needed.

9.5 Business and technical records

We keep client, contractual, financial, accounting, technical and cookie information for as long as the relevant legal, professional, security or operational requirement applies.

9.6 Longer retention

We may keep information for longer where it forms part of an active client relationship, a legal claim or another legal requirement. When information is no longer needed, we delete it securely or anonymise it.

10 Marketing choices

10.1 Marketing is optional

You do not need to agree to receive marketing to complete PACE™ Snapshot, make an enquiry or receive a service.

10.2 How to opt out

You can unsubscribe at any time using the link in an email, by replying to the email or by contacting info@kenomedia.co.uk. Withdrawing consent will not affect information we used before you withdrew it.

11 Children's privacy

11.1 Age restriction

Our services are designed for organisations and professionals and are not intended for anyone under 16.

11.2 Information about children

We do not knowingly collect personal information from children. If we learn that a child has provided personal information, we will take appropriate steps to delete it.

12 Data security

12.1 How we protect information

We take the security of your personal information seriously. We use reasonable technical and organisational measures designed to protect it from unauthorised access, use, loss or disclosure, and limit access to people and providers who need it.

12.2 Online security

No method of transmission or storage over the internet can be guaranteed to be completely secure.

13 Cookies and website analytics

13.1 How we use cookies

Our website uses essential cookies and may use analytics or similar technologies to support website operation and understand website traffic.

13.2 Your cookie choices

Where consent is required, non-essential cookies will be used only after you make a choice through the website's cookie controls. You can also manage cookies through your browser settings, although blocking some cookies may affect website functionality.

14 Your rights

Depending on the circumstances and applicable law, you may have the following rights.

14.1 Access

You may ask for a copy of the personal information we hold about you.

14.2 Correction

You may ask us to correct information that is inaccurate or incomplete.

14.3 Deletion

You may ask us to delete your information in certain circumstances.

14.4 Restriction and objection

You may ask us to restrict how we use your information or object to processing based on legitimate interests. You may object to direct marketing at any time.

14.5 Data portability

Where the right applies, you may ask to receive personal information you gave us in a structured, commonly used and machine-readable format, or ask us to send it to another organisation where technically feasible.

14.6 Withdraw consent

Where we rely on consent, you may withdraw it at any time.

14.7 How to exercise your rights

These rights do not apply in every situation. We may need to confirm your identity before responding. To make a request, email info@kenomedia.co.uk.

15 Third-party links

15.1 Other websites

Our website and communications may contain links to third-party websites or services. We do not control and are not responsible for their content or privacy practices. We encourage you to review the privacy policy of any third-party site you visit.

16 Changes to this Privacy Policy

16.1 Updates

We may update this Privacy Policy from time to time to reflect changes in law, our services, providers or practices. We will post the updated policy on our website and revise the effective date.

17 Questions, complaints and contact details

17.1 If you have a question, request or concern about this Privacy Policy or how we use your information, please contact Keno Media Consultancy Ltd at info@kenomedia.co.uk so that we can try to resolve it.

17.2 You also have the right to complain to the Information Commissioner's Office (ICO), the United Kingdom's data-protection regulator. Further information is available at www.ico.org.uk.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

Keno Media
Email: info@kenomedia.co.uk